17 years in Fashion has taken Johnathan from a backstage dresser during his BFA studies in his native Texas to showing his inaugural collection at New York Fashion Week, proudly made in the NYC Garment District from his studio forged inside of a 40-year old garment factory.
​
His work has explored meaningful applications of technology in fashion including award-winning inclusive design for disability for former Parson's research nonprofit, Open Style Lab, debuted at Tokyo Fashion Week, his MFA, "Brave New Clothes: Augmented Reality for the Fashion Industry", showcased at The Metropolitan Museum of Art (2016, SCAD), and applying his UX background with animation to produce interactive digital experiences for brands.
​​
To date, he has brought his work to global platforms including LVMH, Tommy Hilfiger, Nike, Swarovski, Ines Di Santo, and Valentino.
​
​
Philosophy
For the modern intellect, Johnathan Hayden designs for those who navigate the world brain before body. His visual texture for sensorial dressing is made in exclusively, in-house graphic print and handmade embellishment.
He treats the brand as an experiment, marrying traditional design with cutting-edge AR, AI, 3D modeling, and animation to exploring the possibilities of a modern luxury experience for smart women with discerning taste.​​
