Striving to achieve beauty that is better, Johnathan Hayden creates rotating staple styles with new couture techniques for women who want clothing that last lifetimes and its patronage support those who construct it.

As a social enterprise partnering with non-profit organizations, the brand works to establish benevolent manufacturing of ethical handwork supported by local sourcing, research, and production.



Johnathan Hayden seeks to harmonize modernity with classic craftsmanship often looking to the past for whimsy and listening to the needs of women in STEM-related fields who are changing the future.

With a commitment to clean, conscious, and creative design intent, Johnathan Hayden scales luxury fashion ready-to-wear into versatile separates with mileage and meaning.


Having shown in Nice during his undergraduate studies at The Art Institute of Dallas, Johnathan Hayden officially began his brand while finishing his graduate studies at The Savannah College of Art and Design in 2015.


His work has contributed to exploring meaningful applications of technology in fashion including augmented reality showcased at The Metropolitan Museum of Art and Fashion Week in Tokyo.


In addition to the creative direction of his womenswear brand housed in the New York City Garment District, Johnathan illustrates textbooks and assists in the creative direction of brands and presentations. This work has included award winning Inclusive Design solutions for disability at Open Style Lab and runway production for The Narativ at the NY NOW international Javits trade show.